Coloured Grip
Brand colour at the hand
The grip is what every shopper holds for their whole shop, and it is the only part visible from above in a stack. Colouring it is the cheapest branding on a basket and the easiest to change.
Coloured grip · brand colour at the hand · telescopic
The colour goes on the grip — the one part of a basket every shopper puts their hand on. It is the smallest possible branding and arguably the most effective.
Studio angles on white, with close-ups below.
There is an argument for putting a brand colour on the smallest part of a fixture rather than the largest. The grip is what every shopper holds for the whole of their shop, it is at eye level when the basket is being pulled, and it is a tiny moulded part — so colouring it costs almost nothing and changing it later costs almost nothing either.
It also solves a practical problem. In a stack of baskets the grips are the only things visible from above, so a coloured grip makes the basket stack findable from across an entrance in a way a coloured body does not.
The colour goes on the grip — the one part of a basket every shopper puts their hand on. It is the smallest possible branding and arguably the most effective.
Supermarkets, convenience stores, chain retail and speciality stores. Tell us the store format and the floor area and the specification comes back written against them.
The grip is a small part doing three jobs at once. These four are all of them.
Brand colour at the hand
The grip is what every shopper holds for their whole shop, and it is the only part visible from above in a stack. Colouring it is the cheapest branding on a basket and the easiest to change.
Where the hand closes
The surface is textured where the hand closes on it. A smooth grip on a loaded basket being pulled up a slope is the one place a basket can genuinely slip out of somebody's hand.
The only thing visible from above
Looking down at a stack, the grips are essentially all you see. That is why a coloured grip makes a basket stack findable at an entrance where a coloured body does not.
Replaceable part
The grip is a separate moulding on the post. That is what makes a rebrand a grip change rather than a fleet change, and what lets a worn grip be replaced on its own.
Every item on this page is made to order. Send a floor plan, a hand sketch or a photograph of a fixture you like, and we quote against it.
Store fixtures are light for their size, so a container fills up on volume long before it fills up on weight. What decides your freight is not what one unit weighs — it is what shape the goods are in when they go through the container door. Everything we build leaves in one of three shapes.
Shelving bays, produce islands and bulk cabinets travel as panels — uprights, shelves, back panels and plinths, strapped flat with bubble wrap on every component. They are built up on the shop floor, so the packing list and the assembly drawings travel with the goods.
Trolleys slide into one another and baskets stack. Past the first unit, each extra one adds only its nesting pitch instead of its full length, so the shipped volume ends up a fraction of what the unit count suggests.
This model
A checkout lane is welded, coated and fitted out as one piece, so it is crated whole with padding on the steel. Nothing waits to be assembled at the store beyond levelling it into the lane, and the crate is the counter plus a margin.
Baskets stack, which makes them the densest thing we ship. A column of nested baskets is close to solid plastic, so the freight cost per basket is a fraction of anything else in this catalogue — which is why baskets are almost always added to a container that is going anyway rather than shipped on their own. We do not publish litre capacities for this range. The figures circulating for it came from an old third-party listing rather than from our own production records, and they are being confirmed with the factory first.
A trolley bay is part of the front of store, and what it stands next to decides how well it works.
The lane length has to leave room for a loaded trolley to turn out of it, which is a dimension worth checking before either is ordered.
See checkout countersAisle width is set by two loaded trolleys passing, so the shelving depth and the trolley size are one decision rather than two.
See shelving baysA promotion square at an aisle head is the first thing a trolley has to get past, and the clearance between them is worth drawing.
See promotional standsHow many of each a store needs is a floor area question rather than a product question, and it is answered store by store on the project page.
The cheapest branding on a basket. Send one colour reference for the grip.
Send your colour reference for the grip. It is the smallest moulded part on the basket, which makes it both the cheapest place to put your colour and the cheapest place to change it later.
The four that come up on nearly every enquiry for this build. If yours is not here, send it with your layout and it is answered alongside the quotation.
It is more effective than most buyers expect, because it is visible from above in a stack and it is what the shopper's hand is on for the whole shop. If you want the fleet visible from across a car park, colour the rim as well.
It is the part with the most hand contact on the whole basket, so yes eventually. It is a separate moulding and can be replaced without touching the basket.
Yes, where the hand closes on it. A smooth grip on a loaded basket being pulled up a slope is the one place a basket genuinely slips out of somebody's hand.
It is small for print but it can be done. Most stores find a moulded colour reads better at that size than a printed mark, which becomes illegible from more than a metre.
