Lit display islands and timber cabinet units on the Keshun showroom floor

Wine Shelves and Tobacco Showcases

Wine Shelves, Wooden Wine Racks, Cabinet Wine Shelf Runs and Tobacco Showcases

Two departments that live in one fixture family: wine wants to be seen and reached, tobacco wants to be seen and locked. The build follows from which of the two it is.

Full Range

Wine Shelf And Showcase Builds

Four builds, photographed in our own studio. A wine display cabinet is judged on two things a shelving bay is not: whether a bottle can be taken out without disturbing the ones beside it, and whether the display still looks full when it is half empty. Both are decided by the shelf, not by the cabinet.

Wine wall with lattice bottle storage

A full-height wine wall: lit upper shelves for the bottles on show, and a diamond lattice below holding stock on its side, which is where the reserve lives without leaving the display.

Cabinet wine shelf with lattice base

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Wine gondola with header panels

A black frame carrying timber bottle shelves, with printed header panels above each bay so a region or a grape can be named without a shelf ticket doing all the work.

Gondola run with header signage

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Wine run with mobile end crates

A steel run with timber shelves and low crate units on castors at the end, so an offer can be wheeled to the front of the store and wheeled back without dismantling the run.

Steel run with mobile crate ends

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Stepped wine and spirits display bay

A black frame bay with stepped shelves and header panels, built so the back row of bottles clears the front row rather than hiding behind it.

Stepped shelf bay with headers

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Tobacco display is regulated differently in almost every market we ship to, so the glazing and locking on these builds is specified per order rather than assumed. Tell us the rule you are working to and we build to it. Colour is a RAL or PANTONE reference held across the order.

Selection Axis

How To Choose A Wine Display Rack: Lying Down Or Standing Up

This category has one real decision in it and it is not about size. A bottle either stands on a shelf or lies in a lattice, and that single choice changes how many bottles fit, how they are restocked, how the display reads and whether it needs locking.

The constant

What every wine fixture has to solve

A bottle is heavy, round, and falls over. Everything odd about this category comes from that. Shelves need a lip or a cradle, uprights carry more load per metre than they do in dry goods, and a half-empty wine display looks worse than a half-empty shelf of boxes, which is why the shelf geometry matters more here than anywhere else in the store.

Recorded builds KS-YJG-01 With wineRack-Y01 on record
Colour standard RAL / PANTONE Held across the whole order

Both builds are made to the wall rather than sold in fixed sizes, so this page gives you the geometry rather than a size table. The sizes come back with your quotation, drawn against the run you have.

The ruler

Wine display formats by how the bottle sits

There is no millimetre ruler on this page because a wine wall is built to your bay: the useful comparison is how the bottle sits, not how long the run is. What follows is the ladder that actually decides the fixture.

Keshun wine and tobacco display formats ordered by how reachable the bottle is: mobile offer crates, lattice reserve storage, standing shelf display and locked glazed showcases Mobile crates Wheeled to the front of the store Lattice store Bottles lying down, label hidden Lipped shelf Bottles standing, label out Glazed case Visible to all, reachable by staff Offer Reserve Display Locked
  • Bar length shows display role, not a dimension
  • Glazing and locking specified against your local rule

This ladder carries no millimetres on purpose. Both wine builds are made to the wall you have, so the drawing comes after your bay length rather than before it.

Tobacco is the one line in this catalogue where the local regulation writes the specification. Send us the rule you have to meet and the glazing, locking and sight lines are built against it.

The regroup

Wine, spirits and tobacco in one family

The same builds regrouped by what goes in them. Wine and tobacco share a fixture family because both are high-value and both are merchandised at eye level, but what they need from the cabinet is different.

Standing Shelf display The gondola and stepped bay builds above

Bottles upright on a lipped shelf, labels facing out. Fastest to shop and fastest to restock, and the only format where a shopper reads the label without picking the bottle up.

Lying Lattice storage The lattice wine wall above

Bottles on their side in a diamond lattice. Holds far more per square metre and reads as a cellar rather than as a shelf, at the cost of the label being hidden and restocking being slower.

Locked Tobacco showcase KS-YJG-01, glazing per order

Glazed and lockable, because in most markets tobacco has to be visible to staff and out of reach of everyone else. What the glazing has to do is set by your local rule, not by us.

Mobile Offer units The castor-mounted crate ends above

Low crate units on castors that live at the end of a wine run and get pushed to the front of the store for an offer. The only part of a wine fixture that is meant to move.

Two Departments

Wine Reaches Out, The Cigarette Display Case Locks Up

Wine and tobacco share a fixture family and almost nothing else. Liquor store shelving is designed to get a bottle into a shopper's hand as easily as possible. A tobacco display fixture is designed to stop exactly that. Knowing which one a run is for settles the build before any dimension is discussed.

Wooden supermarket wine rack with open lit shelves above a diamond lattice bottle store Open

Wooden wine racks and wine shelves

Open shelves and lattice, board over steel

Open on every face, lit from above, with the reserve stock lying in the lattice below the display. A wine shelf is judged on whether one bottle can be lifted out without the two beside it rocking, and that is a shelf lip and a spacing decision rather than a cabinet one.

Black framed glazed showcase bay of the type used for supermarket tobacco display Glazed

Tobacco showcases

Glazed and lockable, to local rule

Glazed, lockable and worked from the staff side. Tobacco display rules differ in almost every market we ship to, from full visibility to a closed shutter, so this is the one build in the catalogue where we ask you to send the regulation rather than us assuming it.

A great many stores put the two side by side behind the service counter, in one colour and one timber, so the pair reads as a single department. Both are built here, which is why the finishes actually match rather than nearly matching.

Build Detail

What Is Inside A Wine Display Shelf

The four things a buyer checks when a sample wine bay is finally standing in front of them, quoted from our own build sheet rather than from a brochure.

Diamond timber bottle lattice on a Keshun supermarket wine wall Lattice

Diamond bottle lattice

Timber, bottles on their side

The lattice is where the reserve lives. It holds several times what a shelf does per square metre and it never looks empty, because a half-full lattice still reads as a full pattern from across the aisle.

Lipped timber bottle shelf on a Keshun supermarket wine gondola Shelves

Bottle shelves and lips

Lipped timber over steel

Shelves carry a lip, because a round bottle on a flat board rolls the first time a trolley catches the bay. Load per metre on a wine shelf is far higher than on dry goods, so the shelf sits on a steel frame rather than on pins alone.

Printed header sign panel above a bay of a Keshun supermarket wine gondola Signage

Header and shelf signage

Printed headers, ticket holders

Wine is bought by region, grape and price, none of which is legible from three metres away on a bottle. Header panels name the bay and ticket holders carry the price, and both are fitted before the run ships.

Castor-mounted low crate unit at the end of a Keshun supermarket wine run Castors

Mobile offer units

Castor-mounted crate ends

The crate units at the end of a run are on castors so a promotion can be wheeled to the entrance and back. Everything else in a wine fixture is deliberately heavy and deliberately stationary.

Colour is given as a RAL or PANTONE reference and held across every category on the same order, so the wine run, the shelving beside it and the service counter leave the plant in one shade. The finish standard is set out in full on our About page, and the rest of the store is on the product overview.

Close-up of timber bottle shelving on a Keshun supermarket wine display run

Send the length of the wine run and say whether tobacco sits in the same block. If it does, tell us the display rule you have to meet locally.

Get A Quotation

How Long Is Your Wine Run?

Every question below is one we would have to ask you anyway. Answering them now takes a round trip out of the quotation.

Your enquiry goes to keshun@kssyt.com. Floor plans, CAD files and photographs of a store you like are all welcome — a hand sketch on paper is enough to start.

Buyer Questions

Wine Shelf And Wine Rack Questions

Seven things buyers ask before they order a wine department. If yours is not here, put it in the message box above and it gets answered with the quotation. For what to send us before a wine wall is drawn, read Specifying a Custom Wine Display Cabinet.

What size are your supermarket wine shelves?

The two wine builds on record, KS-YJG-01 and wineRack-Y01, are both made to the wall rather than sold in fixed sizes, so we do not publish a size table for this category. Wine runs are drawn against the length you have and the bottle count you want to display, and the figures come back with the quotation.

Should bottles stand up or lie in a lattice?

Both, usually in the same fixture. Standing bottles show their label and shop quickly, so they go at eye level. A lattice holds several times more per square metre and still looks full when it is half empty, so it goes below the display as the reserve. A wine wall that does only one of the two is either hard to read or hard to keep stocked.

Can you build a lockable tobacco showcase?

Yes, and this is the one category where we ask for your regulation before quoting. Tobacco display rules differ in almost every market we ship to, from full visibility behind glass to a closed shutter that only opens for staff. Tell us the rule you are working to and the glazing and locking are built to meet it.

Do you make custom wooden wine racks?

Yes. Wine is the category customers most often send a drawing for, because a wine wall is usually a feature rather than a fixture. Lattice pattern, bay width, lighting and header panels are all drawn to your plan. A CAD file, a dimensioned sketch or a photograph of a shop you like is enough to start.

Why do wine shelves need to be stronger than ordinary shelves?

Load per metre. A metre of standing bottles weighs several times what a metre of packaged dry goods weighs, and unlike a box a bottle concentrates that weight on a small footprint. Shelves sit on a steel frame rather than on pins alone, and every shelf carries a lip so a round bottle cannot roll off when the bay is knocked.

Can a wine run match the rest of the store?

Yes, and it is the usual request. Colour is quoted as a RAL or PANTONE reference and held across every category on the order, so the wine run, the shelving and the checkout leave the plant in one shade. Wine walls are often specified in a darker version of the store timber for contrast.

What is the difference between a wine display rack and wine shelving?

A wine display rack presents the bottle label out, on angled shelves or in individual cells. Wine shelving stores it — usually in a diamond lattice, lying down, which is correct for anything corked and far denser. A real wine wall uses both, and this page shows them stacked in the order a shopper reads them.