Deeper Body
Depth, not length
The extra capacity is in the depth. A longer dragged basket catches on aisle ends and other shoppers; a deeper one holds the same amount and behaves like the standard build.
Deeper body · no extra length · telescopic handle
The deep version of the roller basket, for stores where the average basket is larger than a top-up but smaller than a trolley shop.
Studio angles on white, with close-ups below.
Shopping missions do not divide neatly into basket and trolley. A lot of stores have a dominant mission that sits between the two — more than a hand basket, not enough to justify pushing a trolley round — and if the roller basket is too small for it, those shoppers take a trolley and the store loses the speed advantage at the lane.
The extra capacity is in the depth rather than the length, and that is the design decision worth understanding. Length is what makes a dragged basket swing wide at corners and catch on aisle ends; depth adds the same capacity without any of that behaviour.
The deep version of the roller basket, for stores where the average basket is larger than a top-up but smaller than a trolley shop.
Supermarkets, convenience stores, chain retail and speciality stores. Tell us the store format and the floor area and the specification comes back written against them.
Adding depth rather than length changes the wall, the base and the stack. These four are all three.
Depth, not length
The extra capacity is in the depth. A longer dragged basket catches on aisle ends and other shoppers; a deeper one holds the same amount and behaves like the standard build.
Deeper wall, same taper
The wall taper is unchanged despite the extra depth, which is what keeps the stacking working. Increase the depth without keeping the taper and the baskets wedge together in the column.
Carries more load
A deeper basket holds more, so the base carries more. It is specified against the increased load rather than being carried over unchanged from the standard build.
Set against the deeper body
The handle is positioned against the deeper body so the pull angle stays comfortable. Keep the standard handle position on a deeper basket and it drags with the nose down.
Every item on this page is made to order. Send a floor plan, a hand sketch or a photograph of a fixture you like, and we quote against it.
Store fixtures are light for their size, so a container fills up on volume long before it fills up on weight. What decides your freight is not what one unit weighs — it is what shape the goods are in when they go through the container door. Everything we build leaves in one of three shapes.
Shelving bays, produce islands and bulk cabinets travel as panels — uprights, shelves, back panels and plinths, strapped flat with bubble wrap on every component. They are built up on the shop floor, so the packing list and the assembly drawings travel with the goods.
Trolleys slide into one another and baskets stack. Past the first unit, each extra one adds only its nesting pitch instead of its full length, so the shipped volume ends up a fraction of what the unit count suggests.
This model
A checkout lane is welded, coated and fitted out as one piece, so it is crated whole with padding on the steel. Nothing waits to be assembled at the store beyond levelling it into the lane, and the crate is the counter plus a margin.
Baskets stack, which makes them the densest thing we ship. A column of nested baskets is close to solid plastic, so the freight cost per basket is a fraction of anything else in this catalogue — which is why baskets are almost always added to a container that is going anyway rather than shipped on their own. We do not publish litre capacities for this range. The figures circulating for it came from an old third-party listing rather than from our own production records, and they are being confirmed with the factory first.
A trolley bay is part of the front of store, and what it stands next to decides how well it works.
The lane length has to leave room for a loaded trolley to turn out of it, which is a dimension worth checking before either is ordered.
See checkout countersAisle width is set by two loaded trolleys passing, so the shelving depth and the trolley size are one decision rather than two.
See shelving baysA promotion square at an aisle head is the first thing a trolley has to get past, and the clearance between them is worth drawing.
See promotional standsHow many of each a store needs is a floor area question rather than a product question, and it is answered store by store on the project page.
Is your average basket bigger than a top-up? That is what this build is for.
Tell us roughly what your average basket looks like. If shoppers are regularly filling a standard roller basket and then taking a trolley, this is the fixture that keeps them at the faster lane.
The four that come up on nearly every enquiry for this build. If yours is not here, send it with your layout and it is answered alongside the quotation.
Because length is what makes a dragged basket awkward. A long roller basket swings wide at corners and catches on aisle ends, and shoppers abandon it. Depth adds the same capacity without any of that.
Yes, because the wall taper is unchanged. The column is taller per basket than the standard build, which shows up on the packing list, but nothing wedges.
Loaded, yes — it holds more. If your lane is high or your shoppers are older, specify the grab handle with it, because a deep basket without one gets emptied item by item.
Some stores do, though shoppers rarely distinguish between two similar-looking baskets. If one size dominates your missions, ordering only that size is usually the better decision.
