Blue Rim Over Dark
Contrast without stripes
Enough contrast that the rim reads as deliberate from across a store, and not so much that a stack of forty at the entrance looks like a striped column.
Blue rim · dark body · telescopic handle
The contrast rim treatment in blue over a dark body. Blue is the most common brand colour in grocery retail, and it holds up well against the dark body it sits on.
Studio angles on white, with close-ups below.
Blue is the most-used brand colour in grocery retail worldwide, which makes it also the most-requested basket rim. It works particularly well over a dark body: there is enough contrast for the rim to read as deliberate from across a store, and not so much that a stack of forty looks striped.
That balance is worth thinking about before choosing any rim colour. A bright rim over a light body gives so much contrast that a basket stack becomes the loudest object at your entrance, which is rarely what a store wants at the point where shoppers are orienting themselves.
The contrast rim treatment in blue over a dark body. Blue is the most common brand colour in grocery retail, and it holds up well against the dark body it sits on.
Supermarkets, convenience stores, chain retail and speciality stores. Tell us the store format and the floor area and the specification comes back written against them.
This build is chosen on how a stack of forty looks at an entrance, which is what these four are about.
Contrast without stripes
Enough contrast that the rim reads as deliberate from across a store, and not so much that a stack of forty at the entrance looks like a striped column.
What a stack shows
Seen from above, the rim is essentially all a shopper sees of a stacked basket. That is the reason the rim is the branding surface rather than the body.
Recedes behind the rim
The dark body recedes so the rim carries the colour on its own. A mid-tone body would compete with the rim and the whole effect would flatten out under retail lighting.
Holds the colour
The rim surface is textured rather than gloss. A gloss rim in a strong colour shows every scuff as a bright mark; a textured one keeps the colour reading evenly through wear.
Every item on this page is made to order. Send a floor plan, a hand sketch or a photograph of a fixture you like, and we quote against it.
Store fixtures are light for their size, so a container fills up on volume long before it fills up on weight. What decides your freight is not what one unit weighs — it is what shape the goods are in when they go through the container door. Everything we build leaves in one of three shapes.
Shelving bays, produce islands and bulk cabinets travel as panels — uprights, shelves, back panels and plinths, strapped flat with bubble wrap on every component. They are built up on the shop floor, so the packing list and the assembly drawings travel with the goods.
Trolleys slide into one another and baskets stack. Past the first unit, each extra one adds only its nesting pitch instead of its full length, so the shipped volume ends up a fraction of what the unit count suggests.
This model
A checkout lane is welded, coated and fitted out as one piece, so it is crated whole with padding on the steel. Nothing waits to be assembled at the store beyond levelling it into the lane, and the crate is the counter plus a margin.
Baskets stack, which makes them the densest thing we ship. A column of nested baskets is close to solid plastic, so the freight cost per basket is a fraction of anything else in this catalogue — which is why baskets are almost always added to a container that is going anyway rather than shipped on their own. We do not publish litre capacities for this range. The figures circulating for it came from an old third-party listing rather than from our own production records, and they are being confirmed with the factory first.
A trolley bay is part of the front of store, and what it stands next to decides how well it works.
The lane length has to leave room for a loaded trolley to turn out of it, which is a dimension worth checking before either is ordered.
See checkout countersAisle width is set by two loaded trolleys passing, so the shelving depth and the trolley size are one decision rather than two.
See shelving baysA promotion square at an aisle head is the first thing a trolley has to get past, and the clearance between them is worth drawing.
See promotional standsHow many of each a store needs is a floor area question rather than a product question, and it is answered store by store on the store layout planning page.
Send your brand blue and we will tell you honestly how close the moulding gets.
Send your brand colour reference. Moulded plastic and printed ink never match exactly, and we would rather tell you how close a given reference gets than promise an exact match you will be disappointed by.
The four that come up on nearly every enquiry for this build. If yours is not here, send it with your layout and it is answered alongside the quotation.
It is matched to your reference, though moulded plastic and a printed logo never look identical under every light. We will tell you honestly how close a given reference gets rather than promising an exact match.
Because contrast is a balance. A bright rim over a light body makes the basket stack the loudest object at your entrance, which is rarely what you want where shoppers are orienting themselves.
Textured. A gloss rim in a strong colour shows every scuff as a bright mark, where a textured surface keeps the colour reading evenly as it wears.
Yes — the same reference is held across every category on one order. A trolley handle and a basket rim in one colour is what makes a mixed fleet read as deliberate.
