Reference Body Profile
The baseline
The reference body profile. Every other roller basket in this range is this shape with one thing changed, which makes it the sensible starting point for a first order.
Reference build · telescopic handle · stacks clean
The reference build for this range. Everything else here is this basket with something changed, and if you are ordering roller baskets for the first time this is the one to start from.
Studio angles on white, with close-ups below.
There is a version of the roller basket with a deeper body, one with a wider base, one with a reinforced bottom and several with different colour treatments. All of them are this basket with one thing changed. If you have not run roller baskets before, order this build and change one variable once you know how your shoppers actually use them.
That is genuine advice rather than a way of describing a base model. Most stores that specify a variant on the first order pick the wrong variable, because how a roller basket gets used is not obvious until several hundred of them are in a store and being watched.
The reference build for this range. Everything else here is this basket with something changed, and if you are ordering roller baskets for the first time this is the one to start from.
Supermarkets, convenience stores, chain retail and speciality stores. Tell us the store format and the floor area and the specification comes back written against them.
Because this is the reference build, these four are the four measurements every other basket here is a variation on.
The baseline
The reference body profile. Every other roller basket in this range is this shape with one thing changed, which makes it the sensible starting point for a first order.
Between wide and narrow
The base sits between the wide-base and narrow-base builds. It stands reasonably when parked and stacks reasonably densely, which is what a reference build should do.
Two-stage telescope
The two-stage telescope is the mechanism every other build here either keeps or simplifies. If you find it failing in service, the single-post build is the answer rather than a different basket.
Nests without wedging
The wall taper is what decides the stack pitch, and every variant here keeps it. It is the one dimension that stays constant across the range so a store can mix builds in one bay.
Every item on this page is made to order. Send a floor plan, a hand sketch or a photograph of a fixture you like, and we quote against it.
Store fixtures are light for their size, so a container fills up on volume long before it fills up on weight. What decides your freight is not what one unit weighs — it is what shape the goods are in when they go through the container door. Everything we build leaves in one of three shapes.
Shelving bays, produce islands and bulk cabinets travel as panels — uprights, shelves, back panels and plinths, strapped flat with bubble wrap on every component. They are built up on the shop floor, so the packing list and the assembly drawings travel with the goods.
Trolleys slide into one another and baskets stack. Past the first unit, each extra one adds only its nesting pitch instead of its full length, so the shipped volume ends up a fraction of what the unit count suggests.
This model
A checkout lane is welded, coated and fitted out as one piece, so it is crated whole with padding on the steel. Nothing waits to be assembled at the store beyond levelling it into the lane, and the crate is the counter plus a margin.
Baskets stack, which makes them the densest thing we ship. A column of nested baskets is close to solid plastic, so the freight cost per basket is a fraction of anything else in this catalogue — which is why baskets are almost always added to a container that is going anyway rather than shipped on their own. We do not publish litre capacities for this range. The figures circulating for it came from an old third-party listing rather than from our own production records, and they are being confirmed with the factory first.
A trolley bay is part of the front of store, and what it stands next to decides how well it works.
The lane length has to leave room for a loaded trolley to turn out of it, which is a dimension worth checking before either is ordered.
See checkout countersAisle width is set by two loaded trolleys passing, so the shelving depth and the trolley size are one decision rather than two.
See shelving baysA promotion square at an aisle head is the first thing a trolley has to get past, and the clearance between them is worth drawing.
See promotional display tablesHow many of each a store needs is a floor area question rather than a product question, and it is answered store by store on the equipment lists by store size.
Order this one first. Change one thing once you have watched how they get used.
If you have not run roller baskets before, order this build. Come back after a season with what you have watched happen, and we will change the one variable that matters rather than guessing at three.
The four that come up on nearly every enquiry for this build. If yours is not here, send it with your layout and it is answered alongside the quotation.
This one, if you have not run roller baskets before. How they actually get used in your store is not obvious until several hundred are in circulation, and most first orders that specify a variant pick the wrong variable.
Yes — the wall taper is constant across the range, so the stack pitch is the same and they nest together. It is the one dimension we deliberately do not vary.
Most commonly the base, in one direction or the other: wider for stores where baskets get parked constantly, narrower where entrance floor is tight. The handle is the second most common change.
It follows peak footfall rather than floor area. Tell us your busiest hour and roughly how long an average shop takes, and we will give you a number rather than a guess.
