Contrast Rim
Brand colour, moulded
The rim is what you see when baskets are stacked, which makes it the most efficient place to put a brand colour. It is also the part that strikes the next basket, so the colour is doing protection too.
Contrast rim · brand colour · neutral body
A neutral body with the rim moulded in your brand colour. It is the cheapest way to brand a basket fleet without committing the whole basket to a colour that will date.
Studio angles on white, with close-ups below.
Colouring an entire basket fleet in a brand colour looks striking and dates the moment the brand changes. Colouring only the rim gives the same recognition at a distance — the rim is what you see on a stack — while leaving the body neutral, which means a rebrand costs a rim rather than a fleet.
The rim also takes the impacts. It is what strikes the next basket in a stack and what catches on a shelf edge, so a moulded colour there is doing protection as well as branding, and it is the part that can be replaced without touching the basket.
A neutral body with the rim moulded in your brand colour. It is the cheapest way to brand a basket fleet without committing the whole basket to a colour that will date.
Supermarkets, convenience stores, chain retail and speciality stores. Tell us the store format and the floor area and the specification comes back written against them.
The rim is doing branding and protection at once, and these four are why it can do both.
Brand colour, moulded
The rim is what you see when baskets are stacked, which makes it the most efficient place to put a brand colour. It is also the part that strikes the next basket, so the colour is doing protection too.
Replaceable
The rim is a separate moulding rather than part of the body. That is what lets a rebrand be a rim change, and it is what lets a damaged rim be replaced instead of a basket.
Outlives a rebrand
The body stays neutral on purpose. A fleet in a brand colour is a fleet that dates; a neutral one with a coloured rim is a fleet you keep through two identity changes.
The sacrificial line
This edge is where one basket meets the next in a column of forty. It takes all the impact of stacking, which is why it is the part specified to be replaceable.
Every item on this page is made to order. Send a floor plan, a hand sketch or a photograph of a fixture you like, and we quote against it.
Store fixtures are light for their size, so a container fills up on volume long before it fills up on weight. What decides your freight is not what one unit weighs — it is what shape the goods are in when they go through the container door. Everything we build leaves in one of three shapes.
Shelving bays, produce islands and bulk cabinets travel as panels — uprights, shelves, back panels and plinths, strapped flat with bubble wrap on every component. They are built up on the shop floor, so the packing list and the assembly drawings travel with the goods.
Trolleys slide into one another and baskets stack. Past the first unit, each extra one adds only its nesting pitch instead of its full length, so the shipped volume ends up a fraction of what the unit count suggests.
This model
A checkout lane is welded, coated and fitted out as one piece, so it is crated whole with padding on the steel. Nothing waits to be assembled at the store beyond levelling it into the lane, and the crate is the counter plus a margin.
Baskets stack, which makes them the densest thing we ship. A column of nested baskets is close to solid plastic, so the freight cost per basket is a fraction of anything else in this catalogue — which is why baskets are almost always added to a container that is going anyway rather than shipped on their own. We do not publish litre capacities for this range. The figures circulating for it came from an old third-party listing rather than from our own production records, and they are being confirmed with the factory first.
A trolley bay is part of the front of store, and what it stands next to decides how well it works.
The lane length has to leave room for a loaded trolley to turn out of it, which is a dimension worth checking before either is ordered.
See checkout countersAisle width is set by two loaded trolleys passing, so the shelving depth and the trolley size are one decision rather than two.
See shelving baysA promotion square at an aisle head is the first thing a trolley has to get past, and the clearance between them is worth drawing.
See retail display tablesHow many of each a store needs is a floor area question rather than a product question, and it is answered store by store on the equipment lists by store size.
Send your brand colour for the rim and keep the body neutral. That is the cheap way to do this.
Send your brand colour reference for the rim. Keeping the body neutral is what lets the fleet survive a rebrand, and it is worth deciding deliberately rather than by default.
The four that come up on nearly every enquiry for this build. If yours is not here, send it with your layout and it is answered alongside the quotation.
You can, and it looks striking. But a full-colour fleet dates when your brand changes, and a rim can be replaced far more cheaply than a fleet. For a brand that has been stable for a decade, colour the whole thing.
Yes — it is a separate moulding. That is worth knowing both for rebranding and for damage, because the rim takes far more impact than the body does.
Both are specified to the same reference, though moulded plastic and powder coated steel never match perfectly under all lighting. We will tell you honestly how close a given reference gets.
More visible than most buyers expect, because in a stack the rims are all you see. A coloured body is barely visible in a column; a coloured rim reads as a solid band of colour.
