Stepped promo end · dark timber · one run
A dark timber gondola that steps down into a promotional platform at one end, so the run and its end cap are one fixture rather than two objects standing next to each other.
Studio angles on white. The step, the frame, the shelf and the transition are photographed below.
Most stores buy a shelving run and then buy a promotional stand to put at the end of it, and the two never quite line up. This build steps the run itself down into a low promotional platform at one end, so the transition is designed rather than improvised, and the whole thing carries one board tone and one colour.
The steps also do something a separate stand cannot: they give the shopper a descending line to walk toward, which is how you get somebody to turn into an aisle rather than past it. Above the steps the bay is a conventional dark timber gondola on slotted uprights.
A dark timber gondola that steps down into a promotional platform at one end, so the run and its end cap are one fixture rather than two objects standing next to each other.
Supermarkets, convenience stores, chain retail and speciality stores. Tell us the store format and the floor area and the specification comes back written against them.
The transition from bay to platform is the whole build. Two of these four are that junction.
Descends from the bay
The platform steps down out of the run rather than standing beside it. A shopper walking the main aisle gets a descending line drawing them toward the turn, which is the whole reason this costs more than a stand.
One frame throughout
The frame carries through from the full height bay into the platform. It is one structure, so nothing drifts out of line the way a separate stand does after a month of being pushed.
Board on steel
Board shelves on the steel system, in a dark tone. Dark shelving makes packaged goods read brighter, which is the argument for it over pale in a dry grocery aisle.
Adjustable full height
The full height section is a conventional adjustable bay. Nothing about the stepped end changes how the shelving above it works, which is deliberate — the promotional end should not cost you a normal bay.
Every item on this page is made to order. Send a floor plan, a hand sketch or a photograph of a fixture you like, and we quote against it.
Store fixtures are light for their size, so a container fills up on volume long before it fills up on weight. What decides your freight is not what one unit weighs — it is what shape the goods are in when they go through the container door. Everything we build leaves in one of three shapes.
Shelving bays, produce islands and bulk cabinets travel as panels — uprights, shelves, back panels and plinths, strapped flat with bubble wrap on every component. They are built up on the shop floor, so the packing list and the assembly drawings travel with the goods.
This model
Trolleys slide into one another and baskets stack. Past the first unit, each extra one adds only its nesting pitch instead of its full length, so the shipped volume ends up a fraction of what the unit count suggests.
A checkout lane is welded, coated and fitted out as one piece, so it is crated whole with padding on the steel. Nothing waits to be assembled at the store beyond levelling it into the lane, and the crate is the counter plus a margin.
Shelving is the category flat packing was invented for: uprights, shelves, back panels and plinths all travel as flat strapped bundles, and a container of shelving carries several times the store area that the same container of assembled counters would. Two group sizes are on record — single-sided at L1000 × W400 × H1700 mm and double-sided at L1000 × W800 × H1500 mm — and a loading plan is worked from those.
Shelving is the backbone of the store and everything else is arranged against it. These three categories are what fill the gaps a shelving run leaves.
The islands that sit between shelving runs carry the loose lines the bays cannot, and they take the same colour reference.
See bulk food binsA shelving run needs a head, and a 1000 mm promotion square is what turns the end of a bay into selling space.
See retail display tablesThe bays a shopper faces while queuing are read as part of the front of store, so they carry the same finish as the lanes.
See checkout countersHow many of each a store needs is a floor area question rather than a product question, and it is answered store by store on the equipment lists by store size.
Tell us which way your traffic runs. That decides which end steps down.
Tell us which direction shoppers walk the main aisle. The stepped end goes on the end they approach from, and getting that backwards wastes the whole fixture.
The four that come up on nearly every enquiry for this build. If yours is not here, send it with your layout and it is answered alongside the quotation.
Yes, on a run standing in open floor with traffic from both directions. Against a back wall only one end matters and stepping the other costs you a full bay of shelving for nothing.
Step count and height are set against your ceiling and against what you promote on it. Bulky cased goods want a low platform; small multi-buys want it closer to hand height.
It does — the platform occupies what would otherwise be a full height bay. That is the honest trade: you lose a bay of shelf and gain an end position that people actually turn toward.
Loading is specified against what you put on it. Tell us the heaviest thing you promote — a pallet of water is a different specification from a stack of cereal — and the platform gauge comes back on the quotation.
